Pizza 102 – “Getting More Advanced” No Knead Dough


“Pizza 102”

Pizza, No Knead

Pizza (No Knead Dough) Canned crushed tom., fresh tomato, garlic, mozz, Grana Padano, EVOO, arugula topping…

Once you really get into making your own pizza, the next evolutionary step for you to take might be to make your own dough!

No…really! Its easier than you think. Especially now as over the last few years there’s been a kind of revolutionary dough recipe and technique that has caught on like wild fire. I’m referring to “No Knead Dough” which thanks to both its creator, Jim Lahey of the Sullivan Street Bakery, and the internet, which has spread the recipe to an enormous number of people who’ve tried it, has started many, including yours truly on this truly DIY fun and tasty path.

You can learn a lot by watching Jim Lahey show how to make homemade pizza with no knead dough:

More in depth info:

http://www.seriouseats.com/recipes/2012/03/jim-laheys-no-knead-pizza-dough-recipe.html

http://www.bonappetit.com/recipe/no-knead-pizza-dough

http://food52.com/recipes/16641-jim-lahey-s-no-knead-pizza-dough-margherita-pie

No-Knead Pizza Dough
Adapted from Jim Lahey, Co.
Makes four 12-inch pizza crusts OR 1 large square sheet pan pie

3 cups all-purpose or bread flour, plus some more for dusting {Trader Joe’s White Flour does well}
¼ teaspoon instant yeast (such as SAF brand)
1½ teaspoons salt
1½ cups water
1. In a large bowl, mix the flour with the yeast and salt. Add the water and stir until blended (the dough will be very sticky). Cover the bowl with plastic wrap and let rest for 12 to 24 hours in a warm spot, about 70°.
2. Place the dough on a lightly floured work surface and lightly sprinkle the top with flour. Fold the dough over on itself once or twice, cover loosely with plastic wrap and let rest for 15 minutes.
3. Divide the dough into 4 pieces and shape each piece into a ball. Generously sprinkle a clean cotton towel with flour and cover the dough with it. Let the dough rise for 2 hours (If you are doing a square style pizza then keep the dough in one piece)
4. Stretch or toss the dough into the desired shape, cover with toppings and bake on top of a very hot pizza stone. …Or stretch dough out onto sheet pan, add toppings and bake. Hot oven, 500, until it looks done.

from:
http://www.tastingtable.com/entry_detail/nyc/99/No_Knead_Pizza_Dough_Recipe_by_Jim_Lahey_from_Co_Pizzeria_i.htm

Read more: http://www.tastingtable.com/entry_detail/nyc/99/No_Knead_Pizza_Dough_Recipe_by_Jim_Lahey_from_Co_Pizzeria_i.htm#ixzz2tcZdQqoX

Have you tried this ?  Let me know what you think in the comments section!

Easy Home-Made Pizza using TJ’s Pizza Dough (Re-Visited!)


Yesterday I noticed that the all-useful TRADER JOE’S PIZZA DOUGH had undergone a price hike. It had cost 99 cents for as long as I can remember, ever since our TJ’s opened. Yesterday I noticed TJs raised its price to $1.19 (thats in NY area) Does not seem much you say, true, but if I told you they raised its price 20% you might think “thats a bit steep”. OK rant over, now here’s the good part of this post!

The pizza recipe” post I did before seems to be one of the more popular posts here, so I’m re-visiting the topic of PIZZA (Yeah Baby!)

Pictured below is yet another pizza I made for dinner recently using TJ’s ever useful bag of Pizza Dough. To make this I used some homemade spaghetti sauce, with some extra veggies I had leftover from another dinner (eggplant, peppers, and onions). Mozzarella, and some hot Italian sausage. At the end I put on some cooked Kale with garlic I had made another night too. See, part of the “pizza night” ethos is to use up whatever one can in the fridge!


Seriously, doesn’t this home-made pizza look so damn yummy and delicious that you wish you could eat it right now?! Well guess what, you canMake your own pizza at home. Its EASY! No, really, it is pretty dam easy. Do you need to use home-made sauce? Of course not, a jar or canned sauce like TJ’s Marinara would be fine.

Making your own pizza is easy, fun, super delicious and is of course generally way cheaper than buying one. There is *nothing* like eating a pizza you just pulled fresh out of the oven a few minutes before. If you have never made pizza at home before, you absolutely must try making one yourself at least once, and promise, once you do make one, you’ll want to make a pizza every week. Every time I go to Trader Joe’s I buy a package of dough to keep in my freezer to always have it on hand for these occasions. It will defrost on the counter in about 3 hours (or leave to defrost in the fridge overnight). Is a Recipe needed to inspire you? OK then heres one:

pizza5HOMEMADE PIZZA

Ingredients needed: 1 package of TJ’s Pizza Dough, about 8 ozs of some SAUCE (Marinara, etc),  about 1/2 lb Cheese (Mozzerella, Parmesan, Pecorino, Grana Padano, Jack, etc ) and using more than one cheese is even better, Fresh Garlic, (optional: diced tomato, onion, parsley, cooked mushrooms, zucchini, broccoli, kale, etc) and of course, Italian Spices (oregano, basil, rosemary, red pepper, black pepper….)

1) Take your (defrosted) package of TRADER JOE”S PIZZA DOUGH out of the fridge –  leave it out at room temperature for at least one hour (the package says ’20 minutes’ but longer is better). Room temperature dough will be easier to work and press out.  (around the 1/2 hour point, you can turn on, pre-heat oven to 450-500)

2) Prepare a clean work surface thats large enough to work on and lightly dust it with FLOUR. Remove the dough from the package (I invert the plastic bag to remove and just pull till it all comes out). Dust the dough with flour so you can work it. Now you shape it. With your hands well floured and adding a little extra flour (or cornmeal) on the surface of the dough as needed, start to press out the dough using your fingers. Keep working and turning it until it is your desired size and shape. I used a square non-stick “half-sheet pan” to cook my pizza. Its a little trickier to make the dough into a square shape instead of a round shape but I like it like this. If using this kind of square pan, put a little olive oil in the pan on the bottom, put some on top of the dough and work it with your fingers…keep pressing it out gently. The oil will help you to stretch it out and work the dough into shape. Let the dough rest five minutes if you find its not ‘listening’ to you and keeping the shape you want and pulling back in (thats normal, let it rest a bit then do some more work). Be careful not to make the pizza “too thin” (or rip it!) if you can. Or too thick. Get it just right. Build up the edges to make your crust. You can gently brush the edges with some olive oil if you want -this is optional.

Shaping your dough is the only “hard part” of this project and the more you do this, the more you will get the hang of handling pizza dough. If its not perfectly shaped your first time dont fret! I promise it will still taste mighty good! Don’t give up. Check YouTube for some videos on making pizza, study a bit and practice and keep doing it. You will get the hang of it and find it getting much easier in future.

Now that you have your pizza dough base ready, its time for the ingredients
3) Spread your tomato sauce out with a large spoon. Do not oversauce – that will make the pizza harder to cook evenly and soggy. Add sauce as a thin sparse layer. Now add your other ingredients, again in moderation, and spaced out. Don’t place too much stuff on it. Sprinkle on grated mozzerella or other cheese as desired. I like to use more than one cheese (Parmesan is great as well as Grana Padano) If using sausage, pre-cook a bit just till you can slice easily (I cooked mine covered for 5-6 minutes, let it cool in the pan, then sliced it up and added it) Add extra spices as desired (Oregano, Rosemary, Basil, Red Pepper flakes….). Add fresh cracked pepper. Drizzle a bit of Olive Oil all over just before baking (Are you vegetarian? Vegan? Adjust the ingredients as needed. I’m sure you know how. Soy cheese perhaps?)

4) BAKING: When its ready to bake, place the pizza in pre-heated 450-500 degree oven. Ie, very hot (real pizza ovens are even hotter). Bake on middle or top oven rack. Check pizza after 15-18 minutes (ROTATE the pizza, if your oven bakes unevenly after 10 minutes). The pizza will probably need a total of around 20-25 minutes to bake, but your mileage may vary, as every oven is different. Check it frequently until you think its done. When it is done, I think you will know; it should be bubbly and slightly browned on top (as well as the bottom) However be careful not to over-cook your pizza or it may be a bit tough. Real pizza ovens are 600-900 degrees or hotter, so a pizza bakes in mere minutes….we just do our best with our regular home ovens. When your beautiful pizza looks – and smells – like its done, it probably is, so remove it from the oven. Check it. If its finished, you should let it rest 2 minutes before cutting as it will be easier to slice. Yes, waiting is the hardest part. SLICE it up with your favorite tool. I’ve got a pizza cutter from a 99 cents store, and it works fine. Believe it or not I even use kitchen shears to cut pizza, and that works fairly well. If you have fresh Basil, now is the time to add it – use kitchen shears as I learned to do watching master pizza maker Dom DeMarco at the legendary DiFara’s Pizza in Brooklyn)! Dom’s pizza’s are to die for.

The hardest part in the above may be waiting 20 minutes or so for the pizza to come out of the oven. The thing is, once you get the hang of making a pizza yourself a few times you will find its really that not hard to do, nor takes that much time. You must try making pizza yourself. Please leave some feedback on your successes (or failures)

Buona Fortuna (good luck!) and Enjoy…

Gently remove dough from bag and place on lightly floured work surface. Let dough rest for 20 minutes, then, for best results, stretch by hand or roll out with rolling pin to 12-inch diameter. Top with your favorite toppings and bake in a preheated 450 degrees oven or BBQ grill for 8-10 minutes, or until cheese begins to boil and the bottom of crust is golden brown.Use a hot pizza stone or lightly oiled pan for optimum results. Mangia!

AND YET MORE PHOTOS OF MAKING OF A PIZZA USING HOMEMADE DOUGH

HALF ZUCCHINI / HALF TOMATO

TJ’s Refried Black Beans “With Jalapeños”


“High in Fiber and a Good Source of Iron”

Says so right on the front label and all true. This is a very healthy thing for you to eat. And since a can costs just 99 cents, it’s very economical too. Now if you are not familiar with “Refried Beans” there are a few things you should know. One is in Spanish “frijoles refritos” is slightly misleading in that while it litterally can be interpreted as “re-fried beans” they are not “fried” twice, they are “cooked twice”, boiled, then mashed/fried with some kind of fat. Authentic Mexican frijoes refritos are either pinto, black, or other beans, that have been cooked till very tender then cooked and mashed till they are a smooth paste. The mixture is cooked with onions and garlic and spices in some oil or fat (traditionally manteca – lard is used but more ‘modern’ versions use olive oil).  Its generally eaten with corn tortillas in one variety or another. Corn and beans together create a complex protein that is equal to any meat protein. In Mexico this is a high quality protein and relatively low cost food, and is eaten daily by MILLIONS.

However Trader Joe’s Refried Black Beans ingredients simply say: Prepared black beans, water, sea salt, spice, jalapeños. So actually since there is no fat of any kind listed, in truth these are not really “refritos” at all. You could eat them this way just out of the can, but I find them just so-so, I think of them as a time-saver over making my own beans (soaking overnight, etc) and mashing them. If you invest a mere 5 minutes to improve them, to make them tastier and more authentic, you will be rewarded with something twice as good as the way they taste right out of the can. And you will say as I did, where’s the jalapeño’s. They seem non-existant, so I assume the amount is miniscule.

Here’s what I suggest you do once you open the can:  Smash or chop a fat clove of garlic and toss it in a non-stick pan, over medium heat with a nice slug of Olive Oil (I used TJ’s Spanish EVOO). Add the bean paste from the can and perhaps some more diced fresh jalapeños ‘to taste’ (TJ’s label say “with jalapeños” but damn if I taste any!) Or add one small can of TJ’s Roasted Green Chiles, chopped up. A little diced onion couldnt hurt too! Add some spices: oregano, a dash red pepper flakes plus a good sprinkling of black pepper. Taste for salt. Cook the the beans, pushing down with a wooden spoon, mixing into the oil and every now and then stirring and making sure they don’t burn. Cook the mixture for about 5-10 minutes until the paste softens up, moves freely (If too thick, add pinch water) and the refritos look smooth and smell wonderful. Eat!

Are you Super Lazy and say that sounds like too much work? You lazy bum. OK then, if you do nothing else, when you heat these up just add some olive oil and lots of black pepper and some hot sauce and stir.

Eat your Frijoles Refritos with tortillas, tostadas…. Use as fillings in burritos. Add salsa, cheese, tomato, greens. Refritos are also fine served as a side with a sprinkle of cheese, maybe some mexican style rice, and possibly some Trader Joe’s Soy Chorizo.

When you open up up the can, be aware these refried beans don’t look too appetizing till cooked (frankly one could say it looks like dog food) but will look fine after you heat them up (and hopefully gussy them up as I suggest above .

If you’ve never had these before, try them, or their cousin Trader Joe’s Pinto Refried Beans with Salsa.  They are very tasty when jazzed up a little, so filling, healthy and economical it’s not even funny. Your heart and cholesterol will thank you, especially since you made them with olive oil and not lard (thought authentic manteca does taste best, sorry!)

RAVE.

VEGAN FRIENDLY


Homemade Pizza (Recipe) with TJ dough


Here’s a Pizza I made for dinner last night. I used Trader Joe’s Pizza Dough.  Its in TJ’s refrigerated section. The bag of fresh dough sells for the super price of just 99 cents (1 lb package). Thats correct, 99 cents. Whole Foods has pizza dough too- however  they sell it (frozen) for almost double the price Trader Joe’s sells dough for.  Trader Joe’s sells three varieties of Pizza Dough. Regular, Herb, Whole Wheat. I amost always buy the “regular” (ie, “white”) dough, I tried but didn’t care for the herb and garlic version. I found it a bit bitter and off tasting, though I like the idea of having fresh herbs and garlic.  There is a whole wheat dough too, which I also tried and while “noble” in thought, in reality I found it came out a bit too hard and tough. Oh well. You can try them all and see what you think. I find a package of dough makes a really huge pizza for two people, with a bit leftover. It should easily feed three and might feed four with some side dish(s). As pizza dough is after all “bread dough” of course one can use this to make a loaf of bread ,or some breadsticks (see below). This is a good idea too. So this is one of those TJ items I ALMOST NEVER LEAVE THE STORE WITHOUT. Freeze it and you have this handy stuff on hand always!

HOME-MADE PIZZA

Ingredients:
This time, believe it or not I did not use tomato sauce. Though I usually do, I was a bit unorthodox this time and used only fresh tomatoes. Plus a ton of other vegetables: zucchini, mushrooms + peppers (I cooked both before with oil and garlic), more fresh garlic, olive oil, Mozzarela, Parmesan, Italian seasoning, hot pepper flakes, more fresh tiny red peppers I had on hand, plus anchovy paste… oh yeah and a simple homemade pork sausage with peppers and garlic (which I browned up first) and crumbled on top. It was “almost” a vegetarian pizza, and you could easily make it that way. Maybe use some TJ Soy Chorizo, perhaps for the sausage component…Or not.

(READY FOR BAKING)

Method:  Its not perfect one but very usable.  Take the Trader Joe’s Pizza Dough out of the fridge for at least a 1/2 hour to warm up a bit. Flour a work surface and stretch out your dough to your pan. I used a large non-stick half sheet pan. I stretched the dough to fit the whole pan and used my fingers to build up the edges. I dabbed some anchovy paste all around the body of the pizza, and gently smushed it in with my fingers with a good dollop of Olive Oil (TJ’s Spanish EVO). I cut my zucchini into paper thin slices and laid them out all over in neat rows, laid tomatoes sliced thin all over, added my cooked mushroom and pepper I made the night before, laid out the Mozz (shredded) all over, hit it with red pepper, sliced garlic, Italian seasoning, a little arugula, and more olive oil which I brushed on the edges with my fingers. Some more tomato on top which got “roasted”, some more fresh red peppers, a pinch of salt, plus lots of black pepper.

Baked it at 450 degrees for 20-30 minutes (The TJ dough package says bake 9 minutes, thats sounds crazy short unless you have a very very hot pizza oven) In the style of my idol, Dom DeMarco (of Brooklyn’s DiFara’s Pizza) I tossed on some grated cheese (Parmesan, or Grana Padano as Dom uses) AFTER it comes out of the oven. This gives your pizza some extra zing for sure.

OUT OF THE OVEN

Also like Dom, I was fairly liberal with the Olive Oil especially on the pan for this squarish rendition, as I wanted that crust to get really crispy and brown -which it did thanks to that oil. After it was ready, I hit it with more fresh arugula on top (was tempted to use lemon juice like Paulie Gee too but didn’t…next time. Lemon juice on pizza? Trust me, with the arugula, its fantastic. Paulie Gee has some real pizza chops).

Result: Due to all the veggies honestly I felt the center was too thin and came out too wet  with all the veggies I had loaded it with. If I did it over, next time I would not stretch out the dough quite as much and leave it much thicker all over to hold up to the veggies. The zucchini and fresh tomato produce a lot of moisture. In the center it was too moist. However other than the center the pizza came out perfectly. The outside edge crust (aka cornicone) was really crunchy and good, especially for something made in a regular home oven. Would it be better with a pizza stone? Maybe, I just don’t have one, nor do I have a Pizza Peel so would be a bit hard to get in the oven, without using the sheet pan I felt. I’m a very adaptable cook.

Tell me the finished pie doesn’t look good! Taste-wise? EXCELLENT. I got a high five from the Mrs, who deemed it one of the best pizzas I’ve made. First time I used the anchovy paste, which added a wonderful undernote of flavor. And the homemade sausage was fantastic on top. So basically I made the “sauce” right on the pizza in the oven. It does look tasty, no? I hope this picture inspires you to make a pizza at home; Its easy and delicious.

Oh and I tested out making a few breadsticks with a bit of the extra TJ’s dough. They were good! Try doing some of those too with this dough. You could of course even make a fresh baked bread with it too. I am now buying at least 2 packages of TJ’s Pizza Dough, and throwing one in the freezer to have on hand at all times. I do make my own dough on occasion but it requires some thinking ahead.

Now I know this isn’t exactly a “recipe” but to me, Pizza is a basic idea, that is improvised depending on your mood, ingredients, etc. So for the most basic “recipe” buy this dough, stretch it out on to a half sheet pan, add some homemade or good jarred marinara or tomato sauce, some mozzarella, olive oil, fresh garlic, etc. (add preferred toppings here). Bake it in a HOT oven. Check it at 15-20 minutes and make sure its brown and bubbly. Cook for another 5-10 minutes if not. When done, take it out and toss on some (fresh I hope) grated Parmesan or other hard Italian cheese. Remove from pan to a surface you can cut on and slice it up. Once you do this, you may never go back to “ordering in pizza”.

TRADER JOE’S PIZZA DOUGH =

RAVE

TJ’s FRENCH GREEN BEANS (Haricots Verts)


RAVE

These can easily be on any Trader Joe’s Top 10 List. Easily best “first try” of a TJ product in a while. I was quite impressed. These are in the Frozen section, and are extremely good quality French Haricots Verts “(translation: green beans”). They say clearly “IMPORTED FROM FRANCE”. 

“Haricot Verts” are better than the standard green beans you probably know and buy. Haricots Verts are the skinnier French variety, more tender green beans than we have in U.S…the kind of green beans you see on your plate in a very nice restaurant next to that $30 entree you ordered.

When I see fresh HARICOTS VERTS, imported from France, at a top produce green grocer like Fairway for example, they are always expensively priced, something like $6-8 per lb?… vs. $2/lb for “normal green beans” so about 4x what good old regular fresh green beans cost? I usually think ‘who can afford to buy these things? Those with money to burn.’ Well thanks to Trader Joe’s all of us can afford to buy these wonderful vegetables. TJ’s sells a package of HARICOT VERTS in a 24 oz bag. (1.5 lbs) for $1.99! Jeez do the math people, thats about 1.50 /lb? Thats about the same price (or LESS!) than I might buy some regular fresh green beans at the market. (a price check followup in April 2012 show the same price!) 

These are the the wonderful thin, haricots verts, all prepped ready to use, which have been flash frozen. Dark, nice green color. I‘m pretty sure they’ve been blanched for a few seconds prior to being flash frozen. Certainly easy to use: they are all prepped! (ie, tip and tailed) This is a big time saver as prepping beans is the one thing I don’t like about when I buy fresh green beans. they do take a bit of work to prepare (tip and tail). These are trimmed and cut into bite size lengths, ready to use.

To cook, either throw them in boiling water, or do as I usually do, toss the beans into a hot sauté pan with some butter and oil. Cook for perhaps 1-2 mins. Don’t overcook these, you will ruin them. Throw in minced garlic and you have a nice French side dish of haricots verts, ready in minutes. Salads? Yes! I threw them into a salad after boiling them for about 45 seconds, dumping them in a colander and running cold water to cool them, and they were really good tossed with some TJ’s Virgin Olive Oil and White Balsamic vinegar! Delicious. Toss in some diced hard boiled eggs, and parsley, and you have a nice “salade composé”. I also just add them to any dish I’m making that would be good at the last five minutes, generally breaking them in half first as I add them (stews, soups, etc).

haricots verts cocoCategory:Green beans

haricots verts cocoCategory:Green beans (Photo credit: Wikipedia)

To sell at this price, I can only imagine these are one of those items TJ’s makes a huge deal with the vendor for. TJ’s purchases in such huge quantity, directly from the vendor, then as they say, pays in cash. Thats how TJ’s makes deals so they can sell products at such bargains (case in point is Olive Oil, right? They buy HUGE massive quantities from vendors all over the world)

Anyway TJ’s FRENCH GREEN BEANS (Haricots Verts) are my new favorite vegetable, and are now on my “always these have on hand” Trader Joe’s List. Pretty sure there will always be a package in my freezer from now on. Right next to TJ’s frozen peas and edamame. These are very versatile things to have on hand at all times. Definitely always have a bag in the freezer of these things. Try them, you won’t be sorry.

RECIPEHaricots Verts With Warm Bacon Vinaigrette

(If you make this remember the recipe assumes using fresh haricots verts so adjust the cooking time down)

 

Have you tried this product?  Let me know what you think in the comments section!

TJ’s Tuscan Pane bread


RAVE:

You will see this bread on many a “Trader Joe’s Top 10” and “best products” lists, and rightly so. I think its one of the best products they sell, by far the best packaged bread I’ve had, period. Its a very good, country style bread. Pretty sure this is a slow rise sourdough; its usually full of air holes. Its has a very nice chewy texture and a good crust, of course which is better heated. In fact it gets 10x better toasted or grilled. Tuscan Pane makes unbelievably good toast, and many a morning this bread toasted is what I crave at breakfast. Top the toast with butter, jam, cream cheese, cheese, veggies or just about anything and you have a little slice of toast heaven. One of my faves would be with cream cheese and tomato. Or brie with jam, warmed till the brie is a bit melty.

A large 27 oz. loaf of Tuscan Pane original “white” was until recently $2.29. It has gone up to $2.49 (All wheat products are up) The Whole Wheat version goes for $2.69. Flavorwise I think I prefer the original “white” one to the whole wheat one but the whole wheat is still good too if you prefer that. I usually always prefer to buy whole wheat breads, but this one, not really. Since first trying this, this is yet another TJ product I’ve been become totally hooked on. I must have Tuscan Pane on hand at all times now. I keep it in the freezer; it keeps well frozen at least a week or two.

This bread can be the base of many easy sandwich, snacks and other recipes (croutons? yes!) I make quick and easy Bruschettas using this all the time. Here’s a fast, simple recipe:

BRUSCHETTA

-TJ’s Tuscan Pane

-Fresh garlic, ripe tomato, olive oil

Grill or toast a few slices of bread. When golden brown, immediately rub a cut clove of garlic on the bread. Take a slice of ripe tomato and ’smush’ it into your toast. If you want to be neat, you can dice your tomato and top it (but rubbed in is authentic Italian or Basque Pa Amb Tomaquet style) Drizzle on a nice splash of olive oil, sprinkle with some fresh black pepper and sea salt. A little herbage (basil) on top can’t hurt, but if you don’t have, thats fine.  If you want something heartier, add some sliced or grated parmesan or other cheese or perhaps some prosciutto. Done. YUM!

Good Rant! And some Trader Joe’s vs. Fairway stuff


Speaking of “Trader Joe’s Rants” I happened to come across a very good rant on a blog by Leland in BK. I hope he won’t mind me linking to it and sending a few visitors over. He wrote it in 2006 but I think its just as valid now; See what you think. I think Leland made some interesting points about TJ’s produce.

PRODUCE: Ah ha. One thing I  always thought was that, compared to other aspects of the food it sells, Trader Joe’s fruits and vegs are not at the same level, generally speaking. For example compare the produce at TJ’s to lets say in my area, Fairway. Ask anyone in NYC and they will tell you Fairway’s produce is great. If you take a look at some of these videos on their site can you get some idea of what we are talking about. This stuff is FRESH, top-notch produce (cheap, no). Is Trader Joe’s produce up to this level? I can only judge the ones I have seen in Manhattan, which for all I know may not be indicative of all Trader Joe’s. Again, generally, I don’t think of their produce at the level of a Fairway. Perhaps Califorian TJ’s being closer to the produce may have better and more variety of produce? There is some produce I buy regularly at TJ’s. For one, their bags of organic carrots? They are the same price as Fairway’s non-organic carrots, 89 cents. That’s amazing. But I saw some corn today at TJ’s that I could not believe someone kept on the shelf. There were three ears of corn so old the husk was dried out like paper. It was garbage. I wish I had a camera to document that! Someone should commit hara-kiri in their produce section for that offense.

Fairway vs. TJ: Fairway, which has been here forever, is located 3 blocks away from the Trader Joe’s on 72nd St. and Broadway which opened up late 2010. So in the Upper West Side food vendor scene it was quite a big thing to have a potential competitor like Trader Joe’s open up a few blocks away! I’m not kidding, this made a for a ton of news in the blogoshpere:

http://www.foodandthings.com/2008/11/550/

http://www.crainsnewyork.com/article/20101029/SMALLBIZ/101029834

http://www.dnainfo.com/20101007/upper-west-side/trader-joes-wins-price-war-against-fairway-whole-foods

http://ny.racked.com/archives/2010/09/20/fairways_worst_nightmare_is_here_trader_joes_uws_is_open.php

http://www.yelp.com/topic/new-york-what-do-you-buy-at-trader-joes-and-fairway

I still shop at Fairway for many things. However I now also go to Trader Joe’s for many other things. If you are looking for very good olive oil at an AMAZING price, I give TJ’s the nod hands down. If you are looking for a “super Tuscan” olive oil of the kind that sells for $30 a half/litre Fairway has it. Me, I can’t afford that stuff and I love to use olive oil, liberally so personally for everyday use, I have become a HUGE FAN of TJ’s Olive Oil. I am bowled over by their olive oils value and what you get for your money compared to others. I especially like their Spanish Olive Oil. It sells for $5.99 a litre, and I say at that price, no one can come close: superb value for your buck. Is it the same as the $30 stuff Fairway might have? Perhaps not – however its not junk, it is a very decent olive oil. I have seen much crap oil, typically “pomace”, for the same price TJ’s sells Extra Virgin Olive Oils for. Oh, and TJ does sell “really good” olive oil (“Sicialian”, “Kalamata”…) I just haven’t tried these oils yet, but I have a feeling they must be good to warrant them making them “premium” prices vs. the “normal” stuff they sell.

I am going to guess that Trader Joe’s must have great sources of producers of olive oil and major financial clout; They must be able to make huge deals to purchase massive quantities of oil to be able to sell stuff this good for $6. As they say “we pay cash” and buy alot. Olive Oil I think is a key Trader Joe’s item. I think its the ONE item than almost instantly makes people into a “Trader Joe’s customer”. If you buy a bottle of TJ’s Olive Oil, you will have you will be returning. Its usually the first thing anyone going to Trader Joe’s notices and will tell you about. “Wow. They sell extra virgin for $6 bucks!” I’m pretty sure I’ll do a future post just about Olive Oil. Its a good topic.

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