On Brand Loyalty


I liked this piece I stumbled upon via Twitter and thought I would re-blog and Share it….

“A Study on Brand Loyalty: What We Can Learn From Trader Joe’s”

by Danielle Hagen

http://www.mpdailyfix.com/a-study-on-brand-loyalty-what-we-can-learn-from-trader-joes/

Danielle makes a lot of good interesting points about Trader Joe’s from a Marketing standpoint.  You can read her blog post HERE

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TJ’s Smoked Herring Kipper Fillets


RAVE

I saw these on the shelf at Trader Joe’s, where this bright green can beckoned at me among the tuna and other canned fish items shelf. At the time, priced at just 1.99* I thought I’d try them and give a report. Well the report is simply that these are a great product, and immediately  made it into my ‘always buy these things’ category. as these are extremely handy to have on hand at all times in the pantry.

A can of these may easily be the basis for a super easy quick lunch – or even dinner if you added some side dishes. The can was easy to open using the pull tab, and inside were fat, meaty smoky dark-colored fat fillets of herring (aka “kippers”, which are very popular in Britain) packed in Canola oil which in itself had a lot of flavor (don’t just dump it out!). These smoked Herring Fillets taste wonderful. We both went crazy for their  flavor. If you enjoy smoked fish – which I love – these will send you into heaven as they have a nice but not overpowering smokey flavor. I decided they would be good served with a mustard sauce, which I whipped up in a few minutes. I even used a little of the oil they came in my sauce.

To make it into a “dinner”, I made a healthy salad of whole grains, Barley and Wheatberries, with chopped veggies. They were a good combination with the fish. Or just make some boiled potatoes for a very quick easy side. Trader Joes’ Smoked Herring Fillets; A can cost 1.99 the first time I bought them, then a few weeks later they went up to $2.29 (oh well!) Again very handy to have on hand in your pantry. These taste quite “gourmet” like something you would have gotten at “Zabar’s”, or any high end smoked fish emporium. Equally I could see mashing these up with some finely chopped green onions and spreading thickly on some nice whole grain or dark bread smeared with butter, and lemon slices, for a Scandinavian style open faced sandwich.

CANNED SMOKED HERRING FILLETS WITH MUSTARD SAUCE

Dice up a few tablespoons of ONION. Place the onions in a bowl. Mix in 2 tbs of a good MUSTARD (Dijon or other french style mustard, which Trader Joe’s sells) Add a little OLIVE OIL. Add a little vinegar or LEMON juice till the sauce is of a spoonable consistency. Serve the sauce with the Smoked Herring Fillets with some lemon wedges on the side, and perhaps some parsley. Eat with a good whole grained or dark bread.

A kipper is a fish which has been split from t...

A kipper is a fish which has been split from tail to head, eviscerated, salted, and smoked (Photo credit: Wikipedia)

*they’ve gone up in price: $2.29 (july 2014)