Besides the products sold by Trader Joe’s under the “Trader Joe’s” brandname, TJ’s also sells some carefully selected products which which are sold under their own original brand.
Trader Joe’s team of product selectors are know to be pretty picky about what they select to sell in their stores. In fact, TJ has a fairly well known reputation as a retail outlet where its not only hard to get them to sell your product, but also many times if they sell it they may want to put their own TJ brand on it, as they frequently rebrand and repackage products. So one can assume existing brands and products they sell under their original name probably are established brands with a long history and their own reputation for quality. As an example of one such product sold at Trader Joes are “ALMONDINA” original cookies which TJ carries in its stores. A review of them follows (Full disclosure: I was sent some cookies by Almondina’s for review. Rare? Beyond rare, its a first! (Product managers –hint, hint — please feel free to send me stuff for review!) Naturally rest assured this will not sway me in any way from giving a totally unbiased review.
In short, these are really good! ALMONDINA original cookies are essentially a biscotti type of cookie. Their tagline is “The Delicious Cookie Without The Guilt”. What makes these rather unique compared to normal biscotti cookies is how thin they are. They are very thin, maybe a 1/4″ wide, which is way thinner than any biscotti type cookie I have ever had. A regular biscotti is about 4 or 5 times that width and as you know are typically quite “hard” and crunchy and very typically you eat the regular biscotti’s by dunking them in some coffee or tea. With the Almondina cookies theres No Dunking Required — though I tried them that way too — and they are excellent dunked in tea or coffee or milk.
Being so thin makes it more “guilt free” as you will consume less calories per cookie, hence the “without the guilt” tagline on their package. The best thing about these aside from being delicious is they are made from a short list of real and simple ingredients from a 100-year old recipe that was invented by the owner’s grandmother Dina. They are made with only “all natural” simple ingredients and there are no added fats or oil. They are loaded with Almonds – hence the name. In fact the first ingredient listed : “Almonds”. It says they are 24% almonds! So if you like almonds you will love these as they are so almond-y. They are absolutely delicious on their own or paired with cheese of almost any kind. Brie for one is excellent with them. They would be good to have on hand when guests come over . I even found a little recipe using the cookies at Trader Joe’s website using Almondina cookies to make some nice little dessert sandwiches with cream cheese. Looks yummy! High tea, anyone?http://www.traderjoes.com/recipes/recipe/51
So I really liked ALMONDINA’S and you will too no doubt. Try them, you will not be disappointed.